All the Rage Stores have specialized in designer Prom, Special Occasion, Cocktail and Guest of Wedding fashion since 1980.  Its first location in Virginia Beach quickly grew into Virginia’s premier formal boutique and opened multiple locations in the last 43+ years. Now with locations in Virginia Beach & Roanoke, All the Rage Stores continues to remain Virginia's largest formal retailer.

Unlike most special occasion boutiques, we have the honor of being involved in designing and curating future collections which allows us to be ahead of the trends and offer our customers a first glance at the newest fashions. Our amazing teams are committed to providing the highest quality of service and are dedicated to helping every customer find the perfect dress. We look forward to dressing you for your next formal event!